Hoya Authorized Amazon Dealer List

Hoya Filters - Authorized online dealers

Hoya filters, and other photography accessories are sold in the United States through authorized dealers selected by Kenko Tokina USA (the parent company). Authorized Hoya Retailers receive training and product knowledge, and are chosen for their ability to represent the brand. Hoya provides a warranty on products sold only by authorized dealers on Amazon.

Not authorized to sellIf you purchase an Hoya product from an unauthorized dealer, you are not entitled to the Hoya warranty coverage, or tech support, even if the seller claims that you are. The Hoya products sold by unauthorized dealers are purchased by the seller on the “grey” market, and are usually the import version of the product. 

An import version basically means that the product was meant for sale in a different country. For example, a Hoya EVO Antistatic filter that was meant for the European market, being sold in the US. The import version is usually the same exact product, just without the warranty. As described in the Hoya warranty page, their warranties are region specific. In other words….that EVO filter that was meant to be sold in Europe, will only be warrantied in Europe. Usually, these products will be labeled as either “import version” or “international version”.

In these instances, your package will usually either be missing a warranty card, or will have a warranty card that does not state “U.S. warranty”. If you card is missing, or if you have a card that says something like “Japanese Warranty” – you have purchased a grey market product.

Purchasing from an authorized dealer guarantees that you not only receive the full Hoya warranty, but also that the product you are purchasing is authentic. The unfortunate truth of buying online is that a few bad apples taint the many good sellers out there. Shopping from an authorized reseller is one way of protecting you from unscrupulous sellers.

Hoya filters are made with precise standards and quality controls. Hoya filters, even if authentic, might be subject to incorrect handling, seller modification, etc. Authorized sellers adhere to the handling and selling standards set by Hoya, which is another reason to purchase from an authorized dealer.

With that said, the following is a list of Hoya authorized dealers who sell on Amazon. Click on the logo to see more details about the store/seller. (Listed in alphabetical order)


Just keep in mind – If you don’t see a seller listed here, it doesn’t mean that they are selling fake, or non-authentic products. It just means that they are not authorized by Hoya to sell their products, and are not buying the merchandise from Hoya. In the majority of cases, the warranty will not be honored by Hoya. Look out for phrases like “Seller provided warranty”, or “Limited Warranty”, etc. These types of warranties will almost always be for less than 1 year. Often times, they are for just 30 or 90 days, and just protect you from DOA products. (Original Hoya warranties are provided below).

On the other hand, if you are looking at a Hoya photography product in one of the stores above, and wondering if the item is fake – purchase with confidence! These stores have been verified with Hoya USA to be authorized dealers. You are receiving an authentic product, and are entitled to the full original manufacturer’s warranty.

Authorized Dealer

For reference, these are the manufacturer warranty periods for Hoya products:

  • Alpha Filters – 1 year
  • EVO Antistatic Filters – 1 year
  • HD3 Filters – 1 year
  • NXT Filters – 1 year
  • Solas Filters – 1 year

All Hoya warranties only apply to the original end-user only, and are non-transferable. If you purchase a pre-owned product (even if new in the box), you will not be entitled to the original Hoya warranty, even if it was originally sold by an authorized dealer. 

As mentioned above, if you purchase your Hoya product from a non-authorized seller, you are not entitled to tech support, or the warranty coverage. Hoya will repair defective products, at your expense – which includes shipping to and from, parts, labor, etc.

For valid warranty claims, you will need your receipt showing a purchase from an authorized dealer, so remember to save your proof of purchase.

*This list updated as of 9/18/2017

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