Fujifilm cameras, lenses, and other accessories are sold in the United States through authorized dealers selected by FUJIFILM North America Corporation. Authorized Fujifilm Retailers receive training and product knowledge, and are chosen for their ability to represent the brand. Fujifilm provides a warranty on products sold only by authorized dealers on Amazon.
If you purchase an Fujifilm product from an unauthorized dealer, you are not entitled to the Fujifilm warranty coverage, or tech support, even if the seller claims that you are. The Fujifilm products sold by unauthorized dealers are purchased by the seller on the “grey” market, and are usually the import version of the product.
An import version basically means that the product was meant for sale in a different country. For example, a Fujifilm DSLR camera that was meant for the Japanese market, being sold in the US. The import version is usually the same exact product, just without the warranty. As described in the Fujifilm warranty page, their warranties are region specific. In other words….that camera that was meant to be sold in Japan, will only be warrantied in Japan. Usually, these products will be labeled as either “import version” or “international version”.
In these instances, your package will usually either be missing a warranty card, or will have a warranty card that does not state “U.S. warranty”. If you card is missing, or if you have a card that says something like “European Warranty” – you own a grey market product.
Purchasing from an authorized dealer guarantees that you not only receive the full Fujifilm warranty, but also that the product you are purchasing is authentic. The unfortunate truth of buying online is that a few bad apples taint the many good sellers out there. Shopping from an authorized reseller is one way of protecting you from unscrupulous sellers.
With that said, the following is a list of Fujifilm authorized dealers who sell on Amazon. Click on the logo to see more details about the store/seller. (Listed in alphabetical order)
Just keep in mind – If you don’t see a seller listed here, it doesn’t mean that they are selling fake, or non-authentic products. It just means that they are not authorized by Fujifilm to sell their products, and are not buying the merchandise from Fujifilm. In the majority of cases, the warranty will not be honored by Fujifilm. Look out for phrases like “Seller provided warranty”, or “Limited Warranty”, etc. These types of warranties will almost always be for less than 1 year. Often times, they are for just 30 or 90 days, and just protect you from DOA products. (Original Fujifilm warranties are provided below).
On the other hand, if you are looking at a Fujifilm photography product in one of the stores above, and wondering if the item is fake – purchase with confidence! These stores have been verified with Fujifilm USA to be authorized dealers. You are receiving an authentic product, and are entitled to the full original manufacturer’s warranty.
For reference, these are the manufacturer warranty periods for Fujifilm products:
- Cameras – 1 year
- Camera Lenses – 1 year
- Binoculars – 1 year
- Sporting Optics (Rifle scopes, etc.) – Lifetime warranty
- SD, SDHC, & Other USB products – Lifetime warranty
- Refurbished Cameras/Lenses – 90 days
All Fujifilm warranties only apply to the original end-user only, and are non-transferable. In other words, if you purchase a used camera, you will not be entitled to the original Fujifilm warranty, even if it was originally sold by an authorized dealer.
Refurbished product warranties only apply to those products directly refurbished by Fujifilm, even if sold by an authorized dealer from the list above. These warranties are also non-transferable.
*This list updated as of 9/06/2017