This review for The Honey Roasted Peanut (thehoneyroastedpeanut) is a reader suggested review. I have never actually purchased anything from this store. They do seem to have very low prices on a huge selection of items. Click on the blue link above to check out their current deals and promotions.
thehoneyroastedpeanut has been selling on eBay since 2007. They have earned about 1,000,000 positive feedback ratings, with a current 99.7% positive overall score. So this is a very successful store on eBay. This is also a Top-Rated eBay store, which means they offer a really high level of item descriptions, customer service, as well as fast shipping.
It’s not easy to become a Top-Rated store on eBay. You have to provide good quality items, accurate descriptions, excellent customer service, and fast shipping. And you have to do this day after day, month after month. thehoneyroastedpeanut has had a very successful and positive selling history on eBay.
And yet you still look at their pricing and wonder what is going on? Are you really going to get the item you ordered? Is it going to be a brand new item and/or authentic?
It seems to me like their products are coming from some sort of drop shipping. It’s really hard to offer thousands of products over a wide variety of categories unless you are a drop seller. Which isn’t to say that there is anything wrong with drop shipping – it’s just an observation.
With your average to drop shipper relationship, the supplier or manufacturer basically adds on a “storing” fee on top of the wholesale cost. So a drop shipper’s product cost, is higher than a regular wholesaler’s cost. Which is something of note because of how low the prices are at thehoneyroastedpeanut.
At first glance, it seems like either they are running a scam, or they are making no profit at all. Their feedback score debunks the scam theory. At the same time, they have over a million positive ratings. It’s impossible to survive that many transactions if you’re not making money. So what gives?
When you sell name brand products, etc., especially at a discount, a popular question is always going to be if the items are authentic, fake, or knock-offs. To answer that question…
Let’s take a close look at their recent feedback history. Ebay buyers have a really good way of weeding out the good sellers from the bad. If an item even SLIGHTLY looks like it might be a counterfeit or knock-off, they will leave you bad feedback. And any and all flaws will usually be reflected in a seller’s feedback. With that being said, over the past 12 months, thehoneyroastedpeanut has received about 371,000 positive feedback ratings, compared to just 1204 negative feedback comments. With that sort of lop-sided ratio, it definitely appears as though thehoneyroastedpeanut is an honestly run business, selling authentic merchandise.
The probable answer to the question of their low prices is that they are selling in volume, and making a few pennies or dollars on incentives. For example; if you have a credit card with a 1 or 2% cash back rebate, you earn that 1 or 2% on each purchase. So even if they are selling their products at a break even price, they still profit off of the 2% cash back rebate. That might not seem like a lot. But after 30,000 sales a month, that really adds up. And if you can obtain Top-Rated status (which they have), you get another 20% rebate on your eBey selling fees.
And that’s just one way. You can also use these ebay listings to drive traffic to your own website where the margins are actually greater. You can redirect these sales to an Amazon FBA seller with free Amazon Prime shipping. Basically they play the redirect game, you get the savings.
All of this to say…I would not have an issue with purchasing from this store. They do have a very high feedback percentage. And they do have Top-Rated status as a seller. So they must be sending out the right products, very fast, and with a very small percentage of defects. Take advantage of their rock-bottom deals while you can, as you never know when the prices will go up.
Have you shopped in this store before? If so, leave a comment below and share your experience.