Better Eyewear – BetterEyewear.com, is an online retailer selling designer sunglasses and eyeglasses. Click the blue link above to check out their current Save $10 Off All Orders promotion on the variety of eyewear that they carry.
Better Eyewear sells eyeglasses and sunglasses. They sell brands like Bottega Veneta, Carrera, Chloe, D&G, Fendi, Gucci, Marc by Marc Jacobs, Dolce & Gabbana, Miu Miu, Celine, Persol, Tom Ford, Smith, Tory Burch, Jimmy Choo, Ray Ban, Armani Exchange, Prada, Fossil, and others.
This is one of those stores to visit when you want the retail experience. If you’ve been to any eyewear store, or even any mall in general, you should be familiar with the brands and styles that they carry.
Items like Kate Spade Blakely Eyeglasses ($109.95), Tom Ford FT0393 April Sunglasses ($242.95), Miu Miu MU 07OS Sunglasses ($224.95), Prada PR 08OS Sunglasses ($175.95), and much more.
Their prices are among the most competitive online. Better Eyewear is a large stock dealer. That means they buy in large quantities, unlike most of the drop ship sites you see now, and are able to pass the savings on to you.
The online business model has changed very rapidly over the past 5-10 years. The average store/seller these days either has 1 or 2 of each model in stock (or 0 for drop ship sites), and makes their profit by heavily marking up the few products that they have – so you end up paying more because of their inability to buy in bulk. In most cases, you are paying at least 30% more due to the fact that they either purchase in small quantities, or refer you order to another dealer.
That is why you see such a variance of prices online. The same pair of sunglasses for sale on one site for $200, will sell somewhere else for $350. When you buy in bulk, you are able to offer them for sale at much lower prices.
This is where Better Eyewear really shines. With their large inventory, they are able to sell in large quantities, and don’t need to gouge you with higher markups. Their prices are routinely lower when compared to other competitors. Depending on which brand and model, you will often see glasses at Better Eyewear priced about $30 to $300 less than other sellers.
For example, I found the Kate Spade Blakely eyeglasses selling on other sites for around $125 ($109.95 at Better Eyewear). The Tom Ford April sunglasses retail for $445 directly from Tom Ford, and are for sale at overstock.com for $305. Better Eyewear sells those for just $242.95!
With that said, they do also offer a 100% price match guarantee. If you find a cheaper price within 24 hours of placing your order, you can email them with the information, and if verified, they will match the price, and send you a refund for the difference. You most likely won’t need to use it, but it’s still a nice feature to have, just in case.
When you sell high end and designer eyewear, etc, especially at a discount, a popular question is always going to be if the items are authentic, fake, or low-quality. When it comes to sunglasses, a credible seller is a must – receiving a counterfeit pair sunglasses is a hassle!
All too often the products are either fakes, or customer returns – which break quickly, or have cosmetic defects – just a customer service nightmare. If you’ve ever bought a pair of sunglasses that break after a month, then you know this problem all to well.
In other cases, the storefront is just a drop-shipper, forwarding your order to a distributor. If you’ve received an incorrect or defective order that has taken weeks (or months) to resolve, then you’ve experienced that headache first-hand. (Not to mention the price mark-up).
So to answer the question of quality and reputation…
Let’s take a close look at their recent rating and review history. Online buyers have a really good way of weeding out the good sellers from the bad. If an item even SLIGHTLY looks like it might be a counterfeit, defective, or low quality product, they will leave you bad feedback. And any and all flaws will usually be reflected in a seller’s feedback. With that being said, Better Eyewear has received about 3,500 ratings with ShopperApproved, and currently has a 4.6 out of 5 score.
Out of their almost 3,500 ratings, the majority are 5 stars. With that sort of high reputation, it definitely appears as though Better Eyewear is an honestly run business, selling good quality, and authentic merchandise.
BetterEyewear.com also provides the Norton™ Shopping Guarantee. With the Norton guarantee you will receive ID Theft Protection up to $10k, a Purchase Guarantee up to $1k, and Lowest Price Guarantee up to $100.
Better Eyewear handles all orders in-house. All items are guaranteed to be 100% authentic, and come with all the manufacturer paper work, in their original authentic boxes as provided by the manufacturers. Better Eyewear is an authorized dealer for all Luxottica products sold on their website. Brands that include Ray Ban, Prada, Dolce & Gabbana, Persol, Burberry, Miu Miu, Versace and many more. That means you can always confirm the authenticity of their products with the manufacturer.
As mentioned above, Better Eyewear is a stocking dealer for all of the major brands that they sell. Why is this important?
Did you know that most eBay and Amazon sellers, and most online sites for that matter are drop-shippers? What does that mean? It means that a drop-shipper is basically a middle-man. They take your order (with higher mark-ups), and pass it on to the manufacturer, main distributor, or another store/seller, who then sends you the product(s).
Have you ever had a messy return on eBay or Amazon? Gone through a million emails, and waited for weeks, or more, to receive your refund/exchange? Those are the issues you deal with when you buy from a drop-shipper
Since Better Eyewear IS a stocking dealer, that means the products come directly from their warehouse. All returns and exchanges are dealt with directly in-house.
What I like or don’t like
Their storefront is very organized. You have a category menu on the top side with all of the categories available. So you just choose by type, gender, or style, and go from there. Once you choose a category, you get a drop-down menu where you can sort the results further. So this store is very easy to navigate.
Another thing I appreciate is their attention to detail in their listings. Each listing has a clear and large picture, so you can clearly see what is being sold. Their descriptions go into a lot of detail, and provide all the specifications that you might be looking for like model, size, material, color, etc.
Their attention to detail, and their excellent feedback really makes you feel secure in shopping from this online store – As does their 30 day hassle free returns policy. If you are not satisfied your order, you have a full month to send it back – no questions asked.
Since Better Eyewear is an Authorized Dealer for every brand that they sell, this means that you receive the full manufacturer’s warranty.
Shipping is Free on all USA orders, and items usually ship within 2-3 days of the order being placed.
If you want to stay updated with their latest sales, news, and promotions, follow them on twitter – @BetterEyewear.
Have you shopped at this store before? If you have, leave a comment below and share your experience.