Amazon Store Review – Superior Importers Company

Click here for this week’s specials at Superior Importers Company

Amazon Store Review - Superior Importers Company

Superior Importers Company

Superior Importers Company on Amazon is a store selling furniture, home goods, rugs, home decor, bedding, mattresses, and more. Click the blue link above to check out what deals and promotions they are currently offering in a variety of products. At the moment, they do have a Save 20% Off of Select Items promotion.

Feedback History

Superior Importers Company has earned about 22,000 positive feedback ratings, with a current 95% positive overall score. Superior Importers Company is also rated as a #1 Best Seller in many of the categories that they sell on Amazon. This basically means that they offer both a competitive price, as well as a history of customer satisfaction in those categories.

What started out as a company selling wholesale area rugs, is now a business selling a variety of home furnishings and decor.

Superior Importers Company sells items like furniture, home goods, rugs, home decor, bedding, mattresses, and more. They carry brands like LIFE Home, Generations, DHP, Feraghan/New City, Coaster Home Furnishings, Anji Collection, Dunes, RADIANCE, Santa Barbara, Glory Furniture, Oliver Smith, Silk, Home Source Industries, Furniture of America, and others.

This is one of those Amazon stores to visit when you want the retail experience. If you’ve been to any home goods store in general, you should be familiar with the brands and styles that they carry.

Oliver Smith Organic Cotton Memory Foam Mattress

Oliver Smith Organic Memory Foam Mattress

Items like an Oliver Smith 10″ Organic Cotton Memory Foam Mattress, a DHP Lodge Futon – Black, a Home Life Cooling Gel Ventilated Memory Topper Green Foam, or a Coaster Futon Sofa Bed with Removable Arm Rests, etc.

Superior Importers Company sells brand new merchandise, and does offer a 100% Authentic guarantee, as well as a 100% money back guarantee.

When you sell name brand products, etc., especially at a discount, a popular question is always going to be if the items are authentic, fake, or knock-offs. To answer that question…

Let’s take a closer look at their recent feedback history. Amazon buyers have a really good way of weeding out the good sellers from the bad. If an item even SLIGHTLY looks like it might be a counterfeit or knock-off, they will leave you bad feedback. And any and all flaws will usually be reflected in a seller’s feedback. With that being said, over the past 12 months, Superior Importers Company has received about 4,100 positive feedback ratings, compared to just 3% negative feedback comments. With that sort of lop-sided ratio, it definitely appears as though Superior Importers Company is an honestly run business, selling authentic merchandise.

Click Here to View Amazon Feedback For Superior Importers Company

All items are guaranteed to be 100% authentic, and come with all the manufacturer paper work, in their original authentic boxes as provided by the manufacturers.

Company Information

Superior Importers Company is located in New Brunswick, New Jersey. Many Amazon shoppers like to verify that a 3rd party seller has its own website. If that’s you, you’ll find them at

Superior Importers Company has had a file with the Better Business Bureau since 09/04/2008. They currently do have an A+ rating with the BBB:

Superior Importers - better business bureau

Their Products

A lot of people shopping for Feraghan rugs on Amazon question the authenticity, or quality of the rugs from Superior Importers because their prices are just ridiculous. They charge a fraction of the price that you’ll see advertised on other home goods websites.

So what gives? Let’s do a bit more research and find out.

Quickly browsing through their recent feedback, you mostly see this:

Superior Importers feedback

Mostly comments like “great item”, or “good for the price”, “great quality product”, etc. So customers are generally happy with the quality for the price, and the service received from Superior Importers. But what about the company itself? What else can we find out about them?

It turns out that Superior Importers is a division of the Karar Carpets company, located in Turkey. Karar Carpets, has been in business since 1978, and is actually one of the largest rug producers in Turkey – a country known for producing some of the best “Oriental/Persian” style of carpets and rugs in the world. Karar produces affordable synthetic rugs, high end luxury rugs, and everything else in between.

Feraghan/new city brand of rugs

In other words, stores and sites who sell their brands of rugs are either purchasing their inventory from Superior Importers, or using them to drop ship.

By cutting out the middle man, and selling directly – as Superior Importers Company on Amazon – they are able to sell these area rugs and carpets for less in comparison to other stores and sellers.

Given their lengthy business history, and positive feedback history on Amazon, I would say that Superior Importers is legit.

On a side note, If you are looking for the best price on home goods, it’s really easy to find the best deals on Amazon. Just use the Amazon Discount Finder tool that appears at the top of this page (for desktop users). It looks something like this:

Just choose the appropriate category (in this case choose “Home & Garden”), add a brand name, or a product in the “keyword” field, and press on the red “SEARCH DISCOUNT” button to view the results. If you’d like, you can also choose a desired “discount” percentage, or just leave it blank to see all promotional offers.

Return Policy

30 Day return policy

Superior Importers Company offers a 30-day hassle free returns policy. No need to email back for a return authorization, or deal with with annoying emails back and forth. You just click on return, and send it back. And having a month to do so is quite convenient. Also, they do not charge any type of restocking fee.

Return policies aside, you are still covered by the A-to-z guarantee from Amazon. This protects you against a seller who is non-responsive, won’t ship, etc. In this case, with Superior Importers Company, based off of their feedback, I would say that probably won’t be an issue.

Have you shopped at this store before? If you have, leave a comment below and share your experience.

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